I work outdoors. Regular beanies lasted maybe 20 minutes before my ears were freezing. This thing? I forget I'm even wearing it. Worth every penny.

I walk 15 minutes to the train every morning. Used to show up freezing. Now I'm actually warm the whole way.

My dog needs long walks even when it's 20°F out. I was layering two beanies before. Now I just wear this on medium heat and I'm perfectly comfortable for an hour.

I was worried it would look bulky or have wires sticking out. Nope. Looks like a normal beanie. My coworkers didn't even know it was heated until I told them."

Got this as a Christmas gift for my dad who's always complaining about the cold. He literally wears it everywhere now—even inside sometimes. Says it's the best gift he's gotten in years.